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Today, I want to explore a topic that often goes unnoticed: how language can be used to exclude people from "being in the room." This is why I'm so passionate about teaching my students the language of professionalism and economics—it's the driving force behind this newsletter and our podcast.
The Power of Insider Lingo
Recently, I listened to a fascinating podcast from Marketplace Radio that discussed "C-suite lingo"—the kind of language that only people in the inner circle know. We see this phenomenon in personal finance as well. At its core, personal finance is surprisingly simple, but we often complicate it with specialized language. As a result, only those who know this language can effectively navigate the complexities of the market.
Breaking Down Barriers
We owe it to our students and mentees to teach them how to navigate this language. However, there's a catch: at first, using this new language can feel uncomfortable. It might feel like you're changing who you are or being inauthentic.
This brings me to an important concept from sociology: code-switching. Traditionally, code-switching refers to the practice of alternating between two or more languages or varieties of language in conversation. This concept has evolved to how a member of an underrepresented group (consciously or unconsciously) adjusts their language, syntax, grammatical structure, behavior, and appearance to fit into the dominant culture.
Code-Switching in the Business World
We need to apply the concept of code-switching to the business world. Learning how to navigate and gain traction in different environments is crucial for success. It's not about changing who you are—it's about adapting your communication style to be more effective in different contexts. Why it is necessary to adapt is a topic of another newsletter.
Students in my classes and the Haile Fellows program are currently practicing their economic and business language. September and October’s focus in my mentorship program is learning to communicate in different settings. The Women Haile Fellows attended the Women for NKU event this week. They were invited to present about the program to our community members. On Tuesday, the Fellows attended the Haile College of Business Alumni Dinner and welcomed our alumni to campus. This Friday, they will present their research to local community members as they prepare for the Kentucky Economic Association. Each of these interactions requires a code-switch, and it has been amazing to watch them navigate the complexity of our world.
The Takeaway
For me, code-switching is a big part of navigating life. When speaking to my Arab or Indian students, I subconsciously revert to my childhood Arabic/English accent. I have learned that code-switching is a survival mechanism. It can be taxing to adjust to fit in continuously, but I have also realized that it is a necessary adjustment.
I remind myself that learning the language of economics and business is not about losing my authenticity. It's about gaining the tools to participate fully in important discussions and decisions. By mastering this language, we are not just fitting in—we’re claiming our rightful seat at the table.
Until next time, keep learning and growing!
Dr. A
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Code switching is a essential skill in learned early on. No matter how inclusive companies claim they are they are likely not over stating their influence. Great article like always!