In 2012, I started on my Twitter journey. I created an account to share news articles and resources with my students. I religiously posted everyday. Eventually, I developed a following of students and educators that wanted to learn more about the content that I covered in class or to find resources for their own classes.
Twitter has changed since the good ol’ days of early 2012 and so have my Twitter posts. My social media “strategy” has grown to include Instagram, YouTube, LinkedIn, and this newsletter (less social but part of the system). Each platform has its pros and cons, and a different way to engage the audience. In aggregate, it can be a lot of time devoted to engaging an audience.
Lately, I have been evaluating my social media strategy. Specifically, I am interested in minimizing the time to create and increasing the frequency of sharing. I am also interested in how to best create value for you. I would love to hear your thoughts, mainly what posts do you like?
My most popular content tends to be about economic concepts, the Omani economy, and current economic news and how it impacts you personally. As I redefine what my efforts will look like, I am considering going back to shorter posts that will allow for more frequent distribution.
Recent Posts
Here is a quick recap of some posts from the previous week.
On my blog, I posted about a podcast I listened to. It is 5 minutes long and is full jam packed with economics. Take 5 minutes and listen to it.
On YouTube, I shot this 2 min video in my new office. The whole post took me 30 minutes to create.
On Twitter, the below post about Oman’s Omanisation policy took off.
If you follow me on social media and if you subscribe to this newsletter, what content do you look forward to?